A Message From The Publisher
25 years ago this month the first edition of Windsor Life Magazine began delivery. From the beginning, all agreed that Windsor/Essex needed a positive publication that would highlight all that is good in our community and put forth a product that advertisers would find a refreshing, new approach to carry their marketing message. It’s 25 years later and we are still working to that philosophy.
In 1993 the publishing industry was a very different business. At the time the digital age was a few years away and the expense of producing a full colour publication was very prohibitive. As hard as we tried profitability was almost impossible and the original owners decided to stop publishing. After only 18 months the project was in jeopardy and appeared doomed.
Except for one thing: I had and still have a great passion for the magazine business. After a very short series of negotiations I became the sole owner to the rights to the name Windsor Life Magazine. But the rights to the name was all I had. I didn’t even have a fax machine. I had although developed a very good relationship with a group of advertisers who liked what they saw and were willing to continue to support the effort. Family Home Improvements was one of them. They were in our third edition and are still with us. More and more long term advertisers came on board and many are still with us. Our positive approach to stories about our community reflects well on their advertising.
When the digital world surfaced the once labour intensive cost of producing a full colour magazine became much lower and we simply took the savings and printed more copies. Advertisers loved it as more copies delivered meant more response to their messages.
Advertising like any other commodity should be purchased based on two things: quality and quantity. We have never sacrificed our quality in the name of price and by raising our circulation we were able to maintain our price and reach many more addresses. Although advertising prices remain an investment, our cost per thousand copies delivered is among the industry’s lowest. It was working for our advertisers and working for us.
By early 2000 we were and remain completely, except for the printing, produced in house.
My wife Carol had become more involved with the look of the publication and we hired a not long out of college production coordinator and digital artist named Michael Pietrangelo. Unlike veteran designers, Michael was on the leading edge of digital technology and was more than willing to listen to ideas and to develop a fresh look to the magazine. In June of 2002 Chuck Thompson joined us as V.P. of Sales and Marketing. More recently, Joe Deneau, another veteran advertising person has joined the sales team.
Now as we enter our 26th year we are all still together. And our writers Karen Paton-Evans, Leslie Nadon, Dick Hildebrand and Kim Willis have been with us for multiple years with Karen and Leslie starting in our first year. A newer addition, John Liviero handles the in studio photography. Our circulation has continued to grow and we now take our positive message to 70,000 homes and businesses from Amherstburg to Wallaceburg. We remain the only local publication that delivers to all 12,500 businesses in Windsor/Essex and Chatham/Kent as well as more than 54,000 residential addresses in both counties, all delivered directly through Canada Post. Windsor Life Magazine is also available free of charge in many Home Hardware stores, area hospitals as well as many other locations. And the only way we can do that is through the support of our advertisers and the passion of a small group of people who believe they are putting out the best publication they can.
I must take this time to thank everyone: our staff, our many contributing writers and photographers, our readers and our many advertisers who allow us to present the positive side of our area year after year.